Consumer technology brand URBAN has officially announced the launch of two new entry-level smart wearables in India: the URBAN ARC Go 2 AI fitness band and the URBAN Q9i AI ANC TWS earbuds. Designed to target budget-conscious consumers seeking modern features without a premium price tag, both devices combine algorithm-assisted capabilities with accessible pricing.

The dual release strengthens URBAN's position in the high-volume Indian wearable sector, introducing Active Noise Cancellation (ANC) and AI-driven health tracking algorithms to price points traditionally limited to basic hardware features.

Both products bring practical upgrades aimed at daily utility, fitness monitoring, and personal audio playback.

URBAN ARC Go 2 AI Fitness Band:

• Display & Design: Vibrant color HD touch display housed in a lightweight, ergonomic body designed for continuous wear.
• Health & AI Features: AI-powered biometric tracking including continuous heart rate monitoring, SpO2 blood oxygen sensing, sleep stage analysis, and daily activity metrics.
• Fitness Tracking: Over 100 dedicated sports and exercise modes tailored for various indoor and outdoor workouts.
• Durability & Battery: IP68 water and dust resistance certification, offering multi-day battery life on a single charge.

URBAN Q9i AI ANC TWS Earbuds:

• Audio Architecture: Dynamic drivers tuned for pronounced bass and clear vocal clarity.
• Noise Control: Active Noise Cancellation (ANC) to reduce low-frequency ambient sounds alongside AI Environmental Noise Cancellation (ENC) for voice call clarity.
• Connectivity & Latency: Bluetooth v5.3 for stable wireless transmission and low-latency gaming mode.
• Playtime: Extended playback delivering multiple recharge cycles via the companion charging case, supported by rapid charge capabilities.

The sub-₹2,000 wearable segment in India is heavily contested by local stalwarts including Noise, boAt, Fire-Boltt, and Boult Audio. Historically, smartbands in this tier offered limited non-screen interactions and rudimentary sensor processing. By incorporating AI-backed algorithmic processing into health metrics, the ARC Go 2 attempts to deliver more actionable daily health insights compared to basic threshold trackers.

Similarly, active noise cancellation was once exclusive to mid-tier and flagship TWS earbuds. The inclusion of hardware-assisted ANC and AI call-noise suppression on the Q9i highlights how rapidly noise control technology is trickling down to high-volume budget TWS offerings across the South Asian market.

For everyday consumers, the release of the ARC Go 2 and Q9i lowers the financial barrier to entry for modern wearable conveniences. Active noise cancellation significantly improves commuting and remote work utility, while enhanced sensor algorithms make entry-level fitness bands far more reliable than early-generation step counters.

For the wider market, URBAN's launch reflects an ongoing shift where hardware specifications alone no longer differentiate budget gadgets. Brands must now integrate software enhancements, micro-AI algorithms, and power efficiency optimizations to remain competitive in crowded retail ecosystems.

The URBAN ARC Go 2 AI fitness band and URBAN Q9i ANC TWS earbuds are available starting today across the official URBAN online store and major Indian e-commerce channels including Amazon and Flipkart.

Choosya Verdict: The URBAN ARC Go 2 and Q9i offer an attractive balance of entry-level pricing and modern feature sets. While real-world testing will be required to evaluate actual ANC depth and sensor precision against established rivals, both products present high value on paper for price-sensitive buyers looking to upgrade their daily setup.