Samsung's 2025 TV lineup will feature enhanced AI capabilities through Bixby and deeper SmartThings integration, promising a more seamless and intelligent home entertainment experience.

Introduction
Samsung has announced significant upgrades to its 2025 Smart TV lineup, focusing on enhanced AI capabilities through its Bixby virtual assistant and deeper integration with its SmartThings ecosystem. This marks a substantial leap forward in personalized and connected home entertainment.
Core Details
The new TVs will leverage upgraded AI processing to optimize picture quality, sound, and content recommendations based on individual user preferences. Bixby's voice control functionalities will be expanded, allowing for more complex commands and streamlined control over smart home devices. The integration with SmartThings will allow for seamless control of compatible appliances, lighting, and other connected devices directly through the TV interface.
Specific models and pricing details are yet to be fully released, but Samsung has confirmed that these features will be rolled out across a wide range of its 2025 TV models, spanning various screen sizes and price points. Further information on specific model availability will be announced closer to the official launch date.
- Enhanced AI-powered picture and sound optimization
- Expanded Bixby voice control functionalities
- Deep SmartThings integration for seamless smart home control
- Availability across a wide range of 2025 TV models
“We are committed to providing consumers with the most advanced and intuitive smart TV experience possible. The integration of enhanced AI and expanded SmartThings connectivity represents a significant step forward in this journey.”
— John Smith, Samsung Electronics (Hypothetical Quote - Awaiting official press release for accurate quote)
Why It Matters
This announcement signals a continued push towards a more AI-driven and interconnected home environment. For consumers, this means a more seamless and personalized experience, with improved entertainment features and simplified control over various smart devices. For the industry, this highlights the growing importance of AI and smart home integration in the future of television technology, setting a new benchmark for competitors to follow.